Soft Drinks in Hungary - New Study Released
Although macroeconomic indicators might suggest that the worst days of the recession were over at the end of the review period, consumers had yet to regain their confidence and continued to cut back on their spending on soft drinks. As these products are not deemed essential, consumers spent their disposable incomes on items as their budget allowed. There was a noticeable shift towards value brands and private label, while branded products were often purchased when they were heavily price...
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