The Indian cosmetics sector, which witnessed a strong growth in the recent years, holds immense growth potential. According to a new research report by RNCOS, rising purchasing power and fashion consciousness are the major factors driving the cosmetics sector in India. In the past few years, robust media promotion and rising western culture’s influence have given a significant boost to the market, fueling its growth, and this trend is expected to continue in future. The new product launches, catering to the increasing requirements of consumers, would also stimulate the growth of the industry, for which the future outlook seems exceptionally bright. It is expected that the Indian cosmetics market will register a significant growth of around 17% during 2011-2015.