Flexible protective packaging includes flexible foam, bubble wraps, paper fills, dunnage bags, and air cushions. These types of packaging are used to block and secure, fill empty spaces in a carton, and encase products to eliminate chances of damage during their transit. Flexible protective packaging protects products from damages due to vibration, shock, UV rays, and others that can occur during transit. Each type of protective packaging is used differently based on the product type and the degree of protection required. Air cushion packaging accounts for 35.28% of the global flexible protective packaging market. It occupies less space and offers better cost benefits compared with other flexible packaging products. In addition, it can easily be recycled and is considered safe for the environment. There has been a push, especially from consumers, to reduce plastic waste.