Mention social media and the first thing to come to mind are apps like Facebook, Snapchat, Instagram, and others. But the most successful * social media center seems to slip the mind of the public. This social media powerhouse is Youtube. Youtube derives its success from its ability to facilitate the free sharing of video content; unfortunately, the site itself is not conducive to community building. This flaw is what keeps Youtube from being publicly considered a social media platform. This is where CAPTURE fills its niche. The CAPTURE app embodies all the strengths of a well-designed video platform, but it promotes the interaction and structure that a social media platform needs. With this ideology, CAPTURE is truly unique. Its videos are timeless, unlike Snapchat's, longer than a minute, unlike Instagram's, and built to be shared among friends, unlike Youtube's.