Hipcricket Inc (OTCBB:HIPP) opened the session at $0.56, remained amid the day range of $0.53 – $0.56, and recently traded at $0.540. The stock showed a negative performance of -2.70% in the recent trading session. The stock gained a volume of 89,186 shares and the average volume of the stock remained 387,386 shares. Hipcricket, Inc., formerly Augme Technologies, Inc., is engaged in mobile marketing and advertising technology and services. Hipcricket, Inc. is a mobile marketing company, which creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospective customers using text messages, multimedia messages, mobile Websites, mobile applications, mobile coupons, quick response codes and a mobile advertising network.