Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.
Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to display information. They are increasingly being used as an alternative to static signage due to the following advantages: