SBWire

Women who are struggling to navigate the busy thoroughfares of life, while in the midst of a pandemic, and dealing with the enormous stress of fighting for racial justice, now have a new resource to foster self-care and create an abundant life. Jamaican-born Author and Publisher, Janet Autherine, recently launched her third book, Island Mindfulness: How to Use the Transformational Power of Mindfulness to Create an Abundant Life.

With a "what will they think of next" concept, Blue Hippo announces the launch of their patented Magnetic Insert Furniture products as the newest idea in interchangeable marketing. Think, impulse buy advertising 2.0! By marrying utility with convenience, restaurants, bars, resorts and casinos benefit from effective messaging designed to draw attention and entice guests to order more. Enter the Magnetic Insert Table, as an audacious answer to the humdrum menu delivered by service staff. With the use of impactful interchangeable magnetic inserts, tabletops are transformed to showcase anything desired. Current table owners are raving about the immediate response from customers and uptick in sales from day one.

When homeowners seek a reputable and versatile "one-stop shop" for everything HVAC in the Central Florida area, they call upon U.S. Heating & Air Conditioning. Available 24 hours a day, seven days a week, and 365 days a year, their home comfort experts always deliver. Staffed with the most skilled and certified HVAC, electrical and plumbing talent, the company lends its services to homeowners in need of heating, ventilation, and air conditioning. Versed in everything electrical, the company's electricians respond to calls for emergency generators, wiring, service upgrades and a myriad of other services. U.S. Heating & Air Conditioning is even announcing a variety of specials and discounts for the 2018 winter season.

Facebook can produce phenomenal results for a business.

The power of public relations is as strong as ever. In an age where everyone is armed with a smart phone, the importance of telling your business story is critical.

Freddie Mac and Zillow Chief Economists have forecast that the nationwide inventory shortage present throughout 2017, will also define the 2018 housing market. Inventory shortages and slow building growth being the primary drivers of home price growth.

Paid ads, also known as search engine marketing or SEM, can work well for a business. But it can also be a financial drain for do-it-yourselfers.

There's more to a website than looking pretty and it needs to do more than be an online business card. It should drive business.

It's tempting to use market data you find online. But is it "good" data? Does it provide an accurate picture of the market?

This is the age of e-commerce and online retailers. From big giants such as Amazon, Walmart and eBay to those millions of online retailers; they need the same strategy to get their products and services to their customers. Although the scale of strategy differs from company to company, customers will get attracted to the content which comes to them. And if the content is unique, attractive and interactive there is nothing that will stop the customers from visiting that online store.

LinkedIn has become one of the best tools for businesses to attract leads.

'Tis the season. The kids are home for winter break. The house is abuzz with cooking, baking, decorating, wrapping and other activities. Office parties are on the calendar. And family get-togethers are a time-tested tradition. Yet, none of these holiday happenings would be as fun or as festive without a reliable HVAC system.

Many businesses are good at day-to-day operations, but often do not have a focus on the intricacies of marketing.

Troy and An Bui from Florida are the parents of two boys and they have proudly invented the all new Soothie Pad. It is the world's first weighted lap pad that is specifically designed to soothe and calm babies in the car while they are on the go. This amazing creation will be a breakthrough invention and it will make the road trips much easier and comfortable for babies around the world.

Transitioning from corporate marketer to being in business for yourself can be stressful and challenging. But it can also be highly rewarding.

Orlando CPA accounting firm, Tiller and Sheets LLC, announce the release of the newest review video on YouTube (youtu.be/Pk_7ppxPUnA) highlighting 5-star reviews from their thankful Florida tax, accounting and bookkeeping clients.

There's no one "right way" to market your business. Episode 10 of the "Market Your Business Like A Pro" podcast features one company's successful approach to marketing with a "sales first" philosophy.

In this month of giving thanks, American Air & Heat is showing its appreciation to its loyal customers by offering $300 off new heating and cooling systems.

What should every business wanting to use podcasts to market their business know? Host Ken Countess explores that topic in this week's episode of the "Market Your Business Like A Pro" podcast.

Digital marketing is essential for small business to compete with big business. It levels the playing field.

Craig Sheets and Patrick Tiller, the founders of Tiller and Sheets LLC, an Orlando area CPA accounting firm, begin a collaboration with Sheets and Associates to create a new website and other digital marketing assets to better serve the payroll, tax, accounting and bookkeeping needs of regional businesses.

Building on the popularity of the "Market Your Business Like A Pro" podcast, this week internationally recognized marketing expert and consultant Ken Countess interviews Alan Marder, whose sales and marketing expertise enabled him to take startups and grow them into large businesses.

With identity theft and lawsuits over mishandled medical waste disposal at epidemic levels, Joe Doremus of Secure Waste Disposal said, "More people need to know how to get rid of bio-hazardous materials safely and permanently."

A VoIP business in Florida is proud to announce that they have reached a massive milestone in terms of company growth. VoiceOnyx has recently reached one hundred million minutes in international telephone traffic, showing key evidence of a strong advance in the global VoIP market.

It's that time of year! HRISPayrollSoftware.com is pleased to begin accepting applications for the 2018 HR Scholarship. This will be the third year that the Orlando-based company has offered a $1,000 scholarship for a college student preparing to work in the human resources field.

Internationally recognized marketing expert and consultant Ken Countess has launched the "Market Your Business Like A Pro" podcast.

From Harvey to Irma to Maria, this hurricane season has been unpredictable and, unfortunately, devastating for many. And it's not quite over yet. Now through November, it's important for everyone to stay safe and to be prepared.