The sports and fitness clothing market has registered an impressive surge in demand in recent years. Predominance of active lifestyle, healthier habits, emergence of new kinds of sports, and growing popularity of physical activities mostly among women, has bolstered the growth of the sports and fitness clothing market. Apart from this, the growing trend of wearing casual outfits to work and increasing demand from teenagers has also created significant opportunities for sports apparel manufacturers. Owing to the ever-changing tastes and preferences of consumers, many sports apparel manufacturing companies have collaborated with famous fashion designers, which have led to several acquisitions and mergers in the global sports and fitness clothing market. Exclusivity and innovation in fabric introduced in the sportswear fashion such as friction reduction, water resistance, temperature regulation, and lightness will attract an increasing number of buyers to the contemporary sports and fitness apparel industry.