A younger population, higher rate of urbanization, larger disposable incomes, higher protein consumption, increased participation of women in the workforce are leading to the experimentation with new dietary habits in India. These are also the reasons behind more occasions to eat out, for all levels of Indian society. This rapid change in food consumption habits in India has spurred domestic and foreign QSR chains to implement aggressive expansion plans in the country. McDonald's and Subway have expanded their all-vegetarian presence in the country. Subway announced a plan to add several new units in the country in coming years.